Privacy Policy

This Privacy Policy describes how BondScope UK handles personal information collected through this website and the associated research, guide and enquiry services.

It explains what information may be collected, how it may be used, the circumstances in which it may be shared, and the rights available to individuals under UK data protection law.

BondScope UK is an information, research and marketing service. BondScope UK is not authorised or regulated by the Financial Conduct Authority and does not provide personal financial advice or personal investment recommendations.

Written privacy enquiries can be sent to our postal address:

Depending on how you use the website, the following categories of information may be collected:

• name
• email address
• telephone or mobile number
• investment range selected
• preferred investment term
• information voluntarily provided in forms
• enquiry information
• website usage information
• IP address
• approximate location derived from your IP address (country, region and city level only — this is not precise geolocation)
• browser and device information, including browser type and version, operating system, screen and window size, language and time zone
• referral information, including the website or advertisement you arrived from
• campaign attribution identifiers, such as campaign, ad set, ad and creative references passed in the link you clicked
• cookie and advertising identifiers, where you have permitted them
• records of the consent given
• timestamps and website interaction information, such as the steps completed in a form

Not all of this information is collected from every visitor. What is collected depends on the pages you visit and the forms you choose to complete.

Information may be collected:

• directly through forms completed on the website
• guide and download requests
• contact enquiries
• interaction with pages on the website
• cookies and similar technologies
• advertising referral parameters, for example from Meta campaigns, where implemented
• analytics tools where implemented

Personal information may be used to:

• provide the guides and research resources requested
• process and respond to enquiries
• respond to communications received from you
• introduce an enquiry to an appropriate provider where this was disclosed and consented to
• maintain records of the consent given
• operate, maintain and secure the website
• understand how the website performs
• improve published content and the user experience
• prevent fraud or misuse of the website
• comply with legal and regulatory obligations
• send marketing communications only where there is an appropriate lawful basis to do so

Different activities rely on different lawful bases under UK data protection law. No single lawful basis applies to all processing. Depending on the activity, processing may rely on:

• consent, for example where you agree to receive information or marketing
• legitimate interests, for example operating and securing the website and understanding how it performs
• steps taken at your request before entering into a contract, or performance of a contract, where relevant
• compliance with a legal obligation

Where processing relies on legitimate interests, those interests are balanced against the rights and freedoms of the individuals concerned.

Personal information is not sold. Information may be shared with service providers that are necessary to operate the website and the services described in this policy, such as hosting, form processing, communications and security providers.

Where this was disclosed to you at the point of collection, enquiry information may also be shared with a regulated provider so that your enquiry can be handled. Enquiries may be introduced to William Conway (FCA FRN 653324).

Information is not automatically shared for every visit or interaction. Whether information is shared, and with whom, depends on how you used the website and on the information shown to you at the time the form was submitted.

Information may also be disclosed where required by law, regulation or legal process.

Where marketing communications are sent, you may withdraw consent, or object to certain direct marketing, at any time.

Requests can be made by writing to the postal address in section 2, or by using any unsubscribe mechanism included in a communication you have received.

Cookies and similar technologies may be used on this website. Essential technologies are those required for the website to function, for example to keep track of your progress through a form.

Non-essential technologies, such as analytics and advertising technologies, are used only where they have actually been enabled on the website. Where consent is legally required, non-essential technologies should be controlled through the website's cookie or consent mechanism, and through your browser settings.

Optional technologies are grouped into two categories. Analytics technologies help us understand how visitors use BondScope UK so that website performance can be measured and improved. Advertising and measurement technologies are used to measure advertising performance and understand actions taken after interacting with our advertising. Both categories are switched off until consent is given.

You can change your choice at any time using the Cookie Settings link in the footer of every page. Withdrawing consent stops the relevant optional technologies from being used going forward. Rejecting optional cookies does not affect access to the guide or any part of the website.

Visitors may arrive at this website from advertising platforms such as Meta. Where the relevant technology is enabled and permitted, campaign and referral information may be processed to understand which campaigns lead to visits and enquiries, and to measure advertising performance.

Any measurement of this kind operates within the settings and permissions applied on the website and on the relevant platform.

Some service providers used to operate this website may process information outside the United Kingdom. Where personal information is transferred outside the UK, appropriate safeguards recognised under UK data protection law should be in place.

Personal information should be retained only for as long as is reasonably necessary for the purpose for which it was collected, including any period required to respond to enquiries, to keep records of consent, and to meet applicable legal, regulatory or accounting requirements.

When information is no longer required, it should be deleted or anonymised in an appropriate manner.

Reasonable organisational and technical measures are used to protect personal information against loss, misuse and unauthorised access, disclosure or alteration.

No method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure, and no absolute guarantee of security can be given.

Under UK data protection law, individuals have a number of rights in relation to their personal information. Depending on the circumstances, these may include:

• the right to request access to the personal information held about you
• the right to request rectification of inaccurate information
• the right to request erasure in certain circumstances
• the right to request restriction of processing in certain circumstances
• the right to object to certain processing, including direct marketing
• the right to data portability where applicable
• the right to withdraw consent where processing relies on consent

Requests can be made in writing to the postal address in section 2. Verification of identity may be required before a request is actioned.

If you have a concern about how your personal information has been handled, please contact us so that we can consider it.

You also have the right to lodge a complaint with the UK Information Commissioner's Office. Visit the ICO website.

This website may link to third-party websites, including the Financial Services Register and provider websites. Those websites are operated independently and are governed by their own privacy policies, which you should review separately.

This website and the services described in this policy are not intended for children, and information is not knowingly collected from children.

This Privacy Policy may be updated from time to time to reflect changes to the website, to our services or to legal requirements. The date at the top of this page indicates when it was last updated.

Privacy enquiries can be sent in writing to the postal address shown in section 2. If a dedicated privacy email address is introduced in future, it will be published on this page and on our contact page.